Bob Jacobsen
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Probably not coincidentally, my association with People's ComputerCompany in the mid-1970s began literally by accident. I'd been involved
in a minor automobile accident and needed immediate cash to pay off the
deductible. Being broke at the time, I called a temporary outfit to put
my typing skills to work. They told me of a job at a strange computer
magazine, and asked if I knew how to typeset on an IBM Composer. Desperate
times calling for desperate measures, I told them to say yes--assuming
I could figure it out quickly. Fortunately that proved to be true,
and my first days at PCC were happily spent typesetting articles for
early issues of PCC, Doctor Dobb's Journal and shortly, Computer Music
Journal. Soon I became circulation manager, and after a few months was
asked by Bob Albrecht and Dennis Allison to become the first executive
director of PCC. I was young and foolish enough to accept....
Those were wonderful, crazy times---similar to the start-up dot-com
frenzy that we all recently experienced. Personal computing and PCC
were both growing at a huge pace. I remember my first job as executive
director was to move PCC out of the cramped space in Menlo Park we were
sharing with Dymax and into our own offices. After a quick search, we
found inexpensive offices nearby above a storefront on El Camino Real
which we were able to fix up--mostly cut-rate or with our own labor! We
published DDJ and CMJ, transformed PCC into People's Computers magazine,
published several books and struggled to produce everything on a tight
schedule. We also wrestled with cash flow, and while the pay wasn't
great, we always had a pot of robust Peet's coffee in the kitchen to
keep us going! Those years were a powerful education for me in finance,
management and publishing. But mostly, it's the great people who worked
there and the incredible teamwork that I remember.
After PCC, I continued for a time in non-profit management, then
began a technical sales career that lasted for many years. Finding
that I enjoyed the technology more than the sales, I shifted to the
information technology field and took classes at UC Berkeley to earn
my certification in project management. After working at Pacific Bell,
Apple Computer and Amdahl, I joined Charles Schwab's technology group in
1996, and now manage service and client availability projects. I live in
Walnut Creek, California with my wife, Sandi and our 3-year-old daughter,
Tess. Life is good, and I still drink Peet's coffee! I'd love to hear from
my former colleagues at PCC---you can reach me at
rbj40@rocketmail.com. I
wish you every success!
Bob Jacobsen
September, 2001
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